Genevieve Woodford
Founder, Managing Director
In 2009, Gen embarked on a remarkable journey alongside her partner, Mike Curry, by establishing the Seasons Art Class® - beginner art lessons for adults.
Living at the time in the picturesque town of Petworth in West Sussex, they forged a friendship with the proprietor of a local art shop where Gen sourced her art supplies.
Upon discovering that the shop had fallen on challenging times due to the recession, Mike found himself wondering if there was a way in which they could help support their friend’s business while envisioning a lasting and fulfilling prospect for others with art lessons for adults.
His idea encompassed not only rescuing the shop but also opening up avenues of opportunity for other business owners through the creation of art class franchises with training taking place in Arundel.
United in purpose, Gen and Mike devoted themselves relentlessly, firstly running classes themselves, but eventually Franchising so that other people could benefit from their tried-and-tested business model. Tragically, in 2022, Mike passed away, leaving Gen as the sole director of the Seasons Art Class®.
With the support of her team, Gen continues her commitment to growing the business and can often be found working late into the night, communicating with franchise executives across the pond, dreaming up new ideas whether it be for class projects or fresh marketing ideas, and generally making sure we are ship shape and running a well oiled machine with a happy team, happy branch owners and happy students!